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Beats Electronics LLC (also known as Beats by Dr. Dre, Beats by Dre or simply Beats) is an American consumer audio products manufacturer headquartered in Culver City, California. [1] [2] The company was founded in 2006 by music producer Dr. Dre and record company executive Jimmy Iovine. Since 2014, it has been an Apple subsidiary.
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In late 2009, Hewlett-Packard participated in a deal to bundle Beats By Dr. Dre with some HP laptops and headsets. [144] HP and Dr. Dre announced the deal on October 9, 2009, at a press event. An exclusive laptop, known as the HP ENVY 15 Beats limited edition, was released for sale October 22.
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In January 2014, Beats Music was developed and opened to the public after being announced on December 8, 2013. [92] On May 28, 2014, Apple Inc. announced the acquisition of Beats Electronics. The acquisition gave Dre and Iovine a share of over $3.24 billion, becoming the largest acquisition deal in the history of Apple's timeline. [93]
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