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  2. How one company justified a million-dollar logo redesign ...

    www.aol.com/finance/one-company-justified...

    How one company justified a million-dollar logo redesign inspired by the Mona Lisa—and moved just two wavy lines: ‘Surely this is satire’ Sasha Rogelberg May 19, 2024 at 8:41 AM

  3. Rebranding - Wikipedia

    en.wikipedia.org/wiki/Rebranding

    Rebranding is a marketing strategy in which a new name, term, symbol, design, concept or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, competitors, and other stakeholders. [1]

  4. Corporate identity - Wikipedia

    en.wikipedia.org/wiki/Corporate_identity

    A corporate identity or corporate image is the manner in which a corporation, firm or business enterprise presents itself to the public.The corporate identity is typically visualized by branding and with the use of trademarks, [1] but it can also include things like product design, advertising, public relations etc. Corporate identity is a primary goal of corporate communication, aiming to ...

  5. Brand - Wikipedia

    en.wikipedia.org/wiki/Brand

    [124] p.13 One of the most well-known is co-branding, a strategy in which two firms combine their brands into a single product. Most recently, some brands have engaged in unconventional brand collaborations, partnering with other brands or designers with a significantly different design, esthetic, positioning or set of values. [ 124 ]

  6. 36 Hidden Messages in Company Logos You See All the Time - AOL

    www.aol.com/36-hidden-messages-company-logos...

    The post 36 Hidden Messages in Company Logos You See All the Time appeared first on Reader's Digest. ... 800-290-4726 more ways to reach us. Sign in. Mail. 24/7 Help. For premium support please call:

  7. Marketing of Apple Inc. - Wikipedia

    en.wikipedia.org/wiki/Marketing_of_Apple_Inc.

    Apple is two guys in a garage undertaking the mission of bringing computing power, once reserved for big corporations, to ordinary individuals with ordinary budgets. The company's growth from two guys to a billion-dollar corporation exemplifies the American Dream. Even as a large corporation, Apple plays David to IBM's Goliath, and thus has the ...

  8. Logo - Wikipedia

    en.wikipedia.org/wiki/Logo

    Three logos: NASA, IBM by Paul Rand and the International Bureau of Weights and Measures. Coat of arms of the Chiswick Press. A logo (abbreviation of logotype; [1] from Ancient Greek λόγος (lógos) 'word, speech' and τύπος (túpos) 'mark, imprint') is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition.

  9. Gary Anderson (designer) - Wikipedia

    en.wikipedia.org/wiki/Gary_Anderson_(designer)

    He is best known as the designer of the recycling symbol, one of the most readily recognizable logos in the world. Anderson's contribution to modern graphic design has been compared to those of early pioneering modernist graphic designers such as Herbert Bayer . [ 1 ]

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