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The standard version of MAXQDA [4] for macOS and Windows offers tools for the organisation and analysis of qualitative data. This includes text, audio, image, video and bibliographical files as well as survey data, Twitter tweets or focus group transcripts. The data can be analysed in a four-screen window with the help of codes and memos.
Qualitative research is a type of research that aims to gather and analyse non-numerical (descriptive) data in order to gain an understanding of individuals' social reality, including understanding their attitudes, beliefs, and motivation.
Grounded theory combines traditions in positivist philosophy, general sociology, and, particularly, the symbolic interactionist branch of sociology.According to Ralph, Birks and Chapman, [9] grounded theory is "methodologically dynamic" [7] in the sense that, rather than being a complete methodology, grounded theory provides a means of constructing methods to better understand situations ...
Based in grounded theory, open coding is the analytic process through which concepts (codes) are attached to observed data and phenomena during qualitative data analysis. It is one of the techniques described by Strauss (1987) and Strauss and Corbin (1990) for working with text.
In qualitative research, a member check, also known as informant feedback or respondent validation, is a technique used by researchers to help improve the accuracy, credibility, validity, and transferability (also known as applicability, internal validity, [1] or fittingness) of a study. [2]
Qualitative research methodologies are oriented towards developing an understanding of the meaning and experience dimensions of human lives and their social worlds. Good qualitative research is characterized by congruence between the perspective that informs the research questions and the research methods used. [2]
Data mining is a particular data analysis technique that focuses on statistical modeling and knowledge discovery for predictive rather than purely descriptive purposes, while business intelligence covers data analysis that relies heavily on aggregation, focusing mainly on business information. [4]
Grounded theory can be described as a research approach for the collection and analysis of qualitative data for the purpose of generating explanatory theory, in order to understand various social and psychological phenomena. Its focus is to develop a theory from continuous comparative analysis of data collected by theoretical sampling. [4]