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Local search engine optimization (local SEO) is similar to (national) SEO in that it is also a process affecting the visibility of a website or a web page in a web search engine's unpaid results (known as its SERP, search engine results page) often referred to as "natural", "organic", or "earned" results. [1]
Local SEO has always been important, especially for industries that serve customers at multiple locations. But now, it’s becoming a critical part of all marketers’ strategies. Instead of ...
Location search optimization (LSO) [1] is the process of improving the visibility of a website or a webpage by reaching more readers through location-enabled devices. The LSO is a new step in a line of web optimization methods, which began with search engine optimization (SEO) to boost search rankings, and social media optimization (SMO) to make content more sharable.
Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [ 1 ] [ 2 ] SEO targets unpaid search traffic (usually referred to as " organic " results) rather than direct traffic, referral traffic, social media traffic, or paid traffic .
Traditional local media companies, including newspaper publishers and television and radio broadcasters, are starting to add local search to their local websites to attract their share of local search traffic and advertising revenues in the markets they serve. These local media companies either develop their own technology or license "private ...
Local search is the process that optimizes the efforts of local businesses. They focus on change to make sure all searches are consistent. It is important because many people determine where they plan to go and what to buy based on their searches. [40]
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