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  2. Types of e-commerce - Wikipedia

    en.wikipedia.org/wiki/Types_of_e-commerce

    Anything one buys online as a consumer is done as part of a B2C transaction. The decision-making process for a B2C purchase is much shorter than a business-to-business (B2B) purchase, especially for items that have a lower value, thus having a shorter sales cycle. B2C businesses therefore typically spend less marketing dollars to make a sale ...

  3. Business decision mapping - Wikipedia

    en.wikipedia.org/wiki/Business_Decision_Mapping

    Business decision mapping (BDM) is a technique for making decisions, particularly for the kind of decisions that often need to be made in business. It involves using diagrams to help articulate and work through the decision problem , from initial recognition of the need through to communication of the decision and the thinking behind it.

  4. Business model canvas - Wikipedia

    en.wikipedia.org/wiki/Business_Model_Canvas

    The business model canvas is a strategic management template that is used for developing new business models and documenting existing ones. [2] [3] It offers a visual chart with elements describing a firm's or product's value proposition, [4] infrastructure, customers, and finances, [1] assisting businesses to align their activities by illustrating potential trade-offs.

  5. Normative model of decision-making - Wikipedia

    en.wikipedia.org/wiki/Normative_model_of...

    Drawing upon literature from the areas of leadership, group decision-making, and procedural fairness, Vroom’s model predicts the effectiveness of decision-making procedures. [2] Specifically, Vroom’s model takes into account the situation and the importance of the decision to determine which of Vroom’s five decision-making methods will be ...

  6. Value chain - Wikipedia

    en.wikipedia.org/wiki/Value_chain

    A value chain is a progression of activities that a business or firm performs in order to deliver goods and services of value to an end customer.The concept comes from the field of business management and was first described by Michael Porter in his 1985 best-seller, Competitive Advantage: Creating and Sustaining Superior Performance.

  7. Business-to-business - Wikipedia

    en.wikipedia.org/wiki/Business-to-business

    In the first case, the decision is pursued by need (because the other business needs it), and in the second case, they are expectations rather than needs. B2B has many sellers and different stores, whereas B2C, is usually just one supplier. B2B concentrates on raw data for another company, but B2C focuses on producing something for consumers.

  8. Marketing research - Wikipedia

    en.wikipedia.org/wiki/Marketing_research

    The decision making unit is far more complex in B2B markets than in consumer markets. B2B products and their applications are more complex than consumer products. B2B marketers address a much smaller number of customers who are very much larger in their consumption of products than is the case in consumer markets.

  9. Business model - Wikipedia

    en.wikipedia.org/wiki/Business_model

    Business model innovation is an iterative and potentially circular process. [1]A business model describes how a business organization creates, delivers, and captures value, [2] in economic, social, cultural or other contexts.