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Corporate identity is the set of multi-sensory elements that marketers employ to communicate a visual statement about the brand to consumers. [2] These multi-sensory elements include but are not limited to company name, logo, slogan, buildings, décor, uniforms, company colors and in some cases, even the physical appearance of customer-facing employees. [3]
Three logos: NASA, IBM by Paul Rand and the International Bureau of Weights and Measures. Coat of arms of the Chiswick Press. A logo (abbreviation of logotype; [1] from Ancient Greek λόγος (lógos) 'word, speech' and τύπος (túpos) 'mark, imprint') is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition.
A typical 105-key computer keyboard, consisting of sections with different types of keys. A computer keyboard consists of alphanumeric or character keys for typing, modifier keys for altering the functions of other keys, [1] navigation keys for moving the text cursor on the screen, function keys and system command keys—such as Esc and Break—for special actions, and often a numeric keypad ...
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The Apple logo alongside the Motter Tektura typeface. Before the introduction of the first Macintosh, Apple used a typeface called Motter Tektura for their company logo and product labels, [1] which was originally designed in Austria by Othmar Motter of Vorarlberger Graphik in 1975 and distributed by Letraset (and also famously used by Reebok). [2]
122-key, for PC/5250 emulators; produces standard 101-key scancodes mapped to standard keys with modifiers (e.g. F24 appears to the PC as Shift+F12) UNIZPHA Buckling spring 104 Yes No USB No Unicomp logo on LLP Unicomp ?-2014–Present Unicomp, Inc. 1984 104-key Ultra Classic (compact case), beige with light/dark beige keys, for Apple Mac OS
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