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  2. Go-to-market strategy - Wikipedia

    en.wikipedia.org/wiki/Go-to-market_strategy

    Marketing strategy includes every marketing activity that helps an organization target the market after conducting market research. [14] The go-to-market strategy usually develops during the introduction of new products or services. [citation needed] Marketing strategy covers: [15] the products or services of a business

  3. Ansoff matrix - Wikipedia

    en.wikipedia.org/wiki/Ansoff_matrix

    The Ansoff matrix is a strategic planning tool that provides a framework to help executives, senior managers, and marketers devise strategies for future business growth. [1] It is named after Russian American Igor Ansoff , an applied mathematician and business manager, who created the concept.

  4. Marketing strategy - Wikipedia

    en.wikipedia.org/wiki/Marketing_strategy

    Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.

  5. Diversification (marketing strategy) - Wikipedia

    en.wikipedia.org/wiki/Diversification_(marketing...

    Ansoff pointed out that a diversification strategy stands apart from the other three strategies. Whereas, the first three strategies are usually pursued with the same technical, financial, and merchandising resources used for the original product line, the diversification usually requires a company to acquire new skills and knowledge in product development as well as new insights into market ...

  6. Market penetration - Wikipedia

    en.wikipedia.org/wiki/Market_penetration

    Another alternative to calculating market penetration is if the dividend growth rate is more than the ratio of the percentage population of wealth distribution ratio then market penetration is possible. Market penetration is a way to determine the success of the business model and marketing strategy for a product.

  7. Marketing plan - Wikipedia

    en.wikipedia.org/wiki/Marketing_plan

    The marketing plan also helps layout the necessary budget and resources needed to achieve the goals stated in the marketing plan. It is able to show what the company is intended to accomplish within the budget and also makes it possible for company executives to assess potential return on the investment of marketing dollars.

  8. SWOT analysis - Wikipedia

    en.wikipedia.org/wiki/SWOT_analysis

    An example of a SWOT template that includes cells for strategies, not only assessments A simple SWOT template Although the SWOT analysis was originally designed for business and industries, it has been used in non-governmental organisations as a tool for identifying external and internal support to combat internal and external opposition for ...

  9. Business development - Wikipedia

    en.wikipedia.org/wiki/Business_development

    Both in the development phase and the implementation phase, the business developer collaborates and integrates the knowledge and feedback from the organization's specialist functions, for example, research and development, production, marketing, and sales to assure that the organization is capable of implementing the growth opportunity ...

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