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Kaiser Jeep resulted from the 1953 merger of Kaiser Motors, an independent passenger car maker based in Willow Run, Michigan, with the Toledo, Ohio-based Willys-Overland Company. Willys-Overland had been at one point before World War II the U.S.'s second-largest car-maker after Ford , but their fortunes waned during the 1930s.
Willys (pronounced / ˈ w ɪ l ɪ s /, "Willis" [2]) [5] [1] was a brand name used by Willys–Overland Motors, an American automobile company, founded by John North Willys.It was best known for its design and production of World War II–era military jeeps (MBs), Willys M38 and M38A1 military jeeps as well as civilian versions , and branding the 'jeep' military slang-word into the '(Universal ...
The Jeep Cherokee could be equipped with three different four-wheel-drive systems: Active Drive I, Active Drive II, and Active Drive Lock. All of these systems came with Jeep's Selec-Terrain traction control system and rear-axle disconnect feature. The rear axle disconnect feature, a first for a compact SUV, disconnects the rear axle when four ...
The original Willys-Overland factory (1915) The "Toledo South Assembly Plant" is the original Jeep CJ assembly factory. It was rebuilt to manufacture the JK Wrangler for Jeep, starting in August 2006. The plant consists of two interconnected units, the "Stickney Plant" (4000 Stickney Ave) and the "Parkway Annex" (1000 Jeep Parkway).
Early off-road vehicles, such as the U.S. Jeep Wagoneer and Ford Bronco, the British Range Rover, and the station wagon-bodied Japanese Toyota Land Cruiser, Nissan Patrol, and Suzuki Lj's series were all had bodies similar to those of a station wagon, on a body comparable to that of a light truck, with four-wheel-drive drivetrains.
The new sporty rear-wheel-drive-only model was to have a "dual personality for city and country driving" and marketing emphasized it as "America's greatest value in sports cars!" [7] Willys-Overland lacked the machinery to form deep-drawn fenders or complicated shapes, so the vehicle had to use a simple and slab-sided design.
The Jeep-Eagle division was formed from the American Motors Jeep Renault dealer network. The Jeep and Eagle vehicles were marketed primarily by former American Motors dealers. The American Motors badge was last used on the Eagle Sports Wagon through the 1988 model year, then eliminated, and the Eagle car brand was phased out by 1998.
Jeep is also a brand of apparel of outdoor lifestyle sold under license. It is reported that there are between 600 and 1,500 such outlets in China, vastly outnumbering the number of Jeep auto dealers in the country. [101] [102] In April 2012 Jeep signed a shirt sponsorship deal worth €35 m (US$45.8 m [103]) with Italian football club Juventus ...
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