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For Estée Lauder Companies’ Breast Cancer Campaign, multiple Pink Ribbon products, including this scented hand lotion in a purse-friendly size, benefits the Breast Cancer Research Foundation.
Each October, many products are emblazoned with pink ribbons, colored pink, or otherwise sold with a promise of a small portion of the total cost being donated to support breast cancer awareness or research. [10] The first breast cancer awareness stamp in the U.S., featuring a pink ribbon, was issued 1996.
A pink ribbon is a symbol of breast cancer awareness. It may be worn to honor those who have been diagnosed with breast cancer, or to identify products that a manufacturer would like to sell to consumers that are interested in breast cancer. Pink ribbons are sometimes sold as fundraisers, much like poppies on Remembrance Day. [7]
Picture of a Pink ribbon. Pinkwashing is a form of cause marketing that uses pink ribbon logos. The companies display the pink ribbon logo on products that are known to cause different types of cancer. The Pink ribbon logo symbolizes support for breast cancer-related charities or foundations. [1]
Every October, as pink-ribbon products blossom throughout store aisles, consumers face a thorny issue: Will the money I pay for this product really help in the fight against breast cancer or am I ...
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