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By the late 1970s, most men and women were wearing sports clothing as everyday apparel. This was primarily based on tracksuits, jumpsuits, velour or terry cloth shirts (often striped and low-cut), [15] sweaters, cardigans, sweatshirts, puffer vests, [343] flare jeans, [15] straight-leg jeans, and collared shirts, both long sleeve and short sleeve.
Pages in category "1970s fashion" ... PVC clothing; R. Ralph Lauren Corporation; Rickrack; Jeffrey Rogers; S. Claude Saint-Cyr; Seersucker; Sex (boutique) Shag (haircut)
The popularity of the mod subculture had allowed for straight men to show an interest in fashion, and the sexual revolution allowed for men to present themselves in an overtly sexual manner. [14] As early as Brioni 's 1952 fashion show at Pitti Palace , the style of the Peacock Revolution were being anticipated.
Today it is commonly considered emblematic of 1970s American kitsch. [ 10 ] The leisure suit became associated in popular culture with bars , gangsterism , and conversely, with clueless dressing—the adventure game series Leisure Suit Larry being an example.
Initially intended for high-end fashions, it became a popular material in the 1970s for faux-silk men's shirts, displaying bold patterns. The shirts were generally cut tight and included wide collars to fit over the collars of the double-knit suit coats, which were worn popularly to discos .
The style remained fashionable in the United States until it was supplanted (at least, for young men) at the tail end of the decade by the wide lapels, flared slacks, and brighter colors of the peacock revolution, as well as the casual clothing of the hippie counterculture during the late 1960s and early 1970s. [5]
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