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In 1954, Allport published The Nature of Prejudice, in which he outlined the most widely cited form of the hypothesis. [1] The premise of Allport's hypothesis states that under appropriate conditions interpersonal contact could be one of the most effective ways to reduce prejudice between majority and minority group members. [1]
Gordon Willard Allport (November 11, 1897 – October 9, 1967) was an American psychologist.Allport was one of the first psychologists to focus on the study of the personality, and is often referred to as one of the founding figures of personality psychology. [1]
In a volume published roughly on the fiftieth anniversary of the book's original debut, On the Nature of Prejudice: Fifty Years after Allport (2008), the authors referred to Allport's book as "the fundamental work for social psychology of prejudice" and the most widely cited work on the subject, still used in teaching and quoted in modern ...
Contact approaches to prejudice reduction are based on prominent social psychologist, Gordon Allport's, contact hypothesis. [3] According to this hypothesis, prejudice is best reduced under optimal conditions of contact between those who hold prejudiced beliefs and those who are the targets of prejudiced beliefs.
As Allport put it, “a differentiated category is the opposite of a stereotype.” [3] Thus, the more a person learns about a minority category of people, the more differentiated that category is and the more resistant it is to being reduced to a negative stereotype. The Contact Hypothesis has been supported by decades of research.
With such a large number of words that are related to personality trait differences, Allport and Odbert proposed the Lexical hypothesis, or the theory that traits are obviously an important part of how people think and talk about each other, or else it would not be a part of the language. Words that make people more sensitive to individual ...
The American social psychologist Gordon Allport is considered to be one of the pioneers of the psychological study of intergroup relations. Especially influential is Allport's 1954 book The Nature of Prejudice, which proposed the contact hypothesis and has provided a foundation for research on prejudice and discrimination since the mid-1950s.
Allport's Scale of Prejudice goes from 1 to 5. Antilocution : Antilocution occurs when an in-group freely purports negative images of an out-group. [ 2 ] Hate speech is the extreme form of this stage. [ 3 ]