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Nissin Foods Holdings Co., Ltd. (日清食品ホールディングス株式会社, Nisshin Shokuhin Hōrudingusu kabushiki gaisha) is a Japanese food company. Founded by Momofuku Ando in 1948 in Izumiōtsu , Osaka , it owns Nissin Food Products, Nissin Chilled Foods, Nissin Frozen Foods, and Myojo Foods.
The Cup Noodles brand began to be sold in the country by Nissin in 1997 in a timid way, but it began to be marketed heavily in the 2020s with commercials and even receiving some exclusive flavors like feijoada and nacho. [5] Some brands imported from Asia such as Nongshim can also be found in oriental product stores.
Cup Noodles: Nissin Foods: Instant ramen, and the first to be exported from Japan, by Nissin Foods starting in 1971, bearing the name "Oodles of Noodles". [1] One year later, it was re-branded "Nissin Cup Noodles" and packaged in a foam food container. [citation needed] Currently the largest instant noodle brand in Japan and sold in around 80 ...
Cup Noodles’ transition to a paper cup is part of Nissin’s Earth Food Challenge 2030, an initiative started to minimize its CO2 emissions by 30% by 2030 and to reach carbon neutrality by 2050.
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In 1978, Nissin Foods offered more new varieties of Top Ramen and Cup O' Noodles. Japan Airlines has offered Cup Noodle with the exclusive de Sky flavor on board since 1992, and since 2021 the product has been available in the airline's online store. [3] The product was known as Cup O' Noodles in the United States until 1993. [4]
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During a business trip to the US, he observed a grocery store manager prepare ramen by placing the block of noodles in a paper cup and pouring boiling water over them, inspiring him to develop the Cup Noodles brand. [2] [3] In 1970, Nissin formed a US subsidiary, and opened their first factory in the US in 1973 in Lancaster, Pennsylvania. [4]
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