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Palo Viejo television ads were also prominent during Baloncesto Superior Nacional basketball game transmissions on the island. On October 21, 2015, the Palo Viejo brand released "Palo Ready", a pouch, ready-to-drink beverage made of different fruits and of Palo Viejo rum, which is available at different supermarkets in Puerto Rico. [3]
Ron Palo Viejo is now owned by Serrallés, whose flagship rum is Don Q. Rum has been produced in Arecibo since the second half of the 19th century. Roses, García y Co. was bottling their Ron de la Casa de Roses as early as 1868. Ron Llave dates from 1891, and by 1893 they were purveyors of rum under license from the Royal house of Spain.
The acquisitions included manufacturing facilities in Camuy and Arecibo plus the brand names sold by Seagrams locally such as: "Palo Viejo", "Ron Llave" and "Granado". Serrallés also purchased the rights to produce and distribute the brands of "Ronrico" and "Captain Morgan" in Puerto Rico and the rest of the Caribbean.
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The latter were, however, carried live on radio stations. Television boxing broadcasts in Puerto Rico were typically sponsored by such brands and companies as Ron Palo Viejo, Bacardi, Pizza Hut, Eastern Airlines, Deportes Salvador Colom, Don Q, Banco Popular de Puerto Rico and others. These brands and companies hoped that viewership of the ...
Museo Castillo Serrallés (English: Serrallés Castle Museum), a.k.a. Museo de la Caña y el Ron (English: Sugar Cane and Rum Museum), [6] is an agricultural museum in the city of Ponce, Puerto Rico, that showcases the history of sugar cane, its derivative rum industry, and their impact in the economy of Puerto Rico.
Spanish settlement of Puerto Rico began in the early 1500s shortly after the formation of the Spanish state in 1493 (continuing until 1898 as a colony of Spain) and continues to the present day. The most significant Spanish immigration wave occurred during the colonial period, continuing with smaller numbers arriving during the 20th century to ...