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The original mascot was a light brown bear who had no clothes. Later, Nabisco changed the mascot and added a shirt depending on what flavor of the teddy grahams. In 2017, they changed the mascot again to a brown bear with a blue and white striped shirt. [6]
The graham cracker was inspired by the preaching of Sylvester Graham, who was part of the 19th-century temperance movement.He believed that minimizing pleasure and stimulation of all kinds, including the prevention of masturbation, coupled with a vegetarian diet anchored by bread made from wheat coarsely ground at home, was how God intended people to live, and that following this natural law ...
The first use of the name Nabisco was in a cracker brand produced by National Biscuit Company in 1901. [10] The firm later introduced Fig Newtons, Nabisco Wafers, Anola Wafers, Barnum's Animal Crackers (1902), Cameos (1910), Lorna Doones (1912), Oreos (1912), [11] and Famous Chocolate Wafers (1924, which would be discontinued in 2023). [12]
For decades, Nabisco's Wheat Thins and Honey Maid Grahams reigned as some of the healthiest choices in the snack aisle. But in the past few years, consumers have begun to sling around the words ...
Nabisco also made a cookbook based on the crackers in order to promote the brand. [4] Honey Maid was acquired along with Nabisco in 2000 by Philip Morris Companies who merged it into Kraft Foods. [5] It was later spun off with Kraft Foods into Mondelez International. [4] By 2012, Honey Maid had a 49.4 percent share of the graham cracker market. [1]
Better Cheddars were first introduced by Nabisco in February 1981, [7] and originally had sourdough culture in its ingredients. They were advertised on television as the "San Francisco-style" snack cracker, and were the first commercials featuring actor/comedian Ron Carey as a cable car operator singing the Better Cheddars theme song and eating the snack.
In the United States, Mallomars are produced by Nabisco. [4] A graham cracker circle is overlaid with extruded marshmallow, then coated in a thin shell of dark chocolate. Mallomars were introduced to the public in 1913, the same year as the Moon Pie (a confection that has similar ingredients).
Sold to Nabisco Brands, Inc. Nabisco's butter business was sold to ConAgra Foods in 1999. It is now discontinued. Trolli U.S. Confectionery: North America 2000 2005 Sold to Wm. Wrigley Jr. Company: Now owned by Farley's & Sathers: Uneeda Biscuits Snack food North America Discontinued Defunct From Nabisco Brands: Vegemite: Spread Australia 2017