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The Chrysler company was founded by Walter Chrysler on June 6, 1925, [12] [13] when the Maxwell Motor Company (est. 1904) was re-organized into the Chrysler Corporation. [14] [15] The company was headquartered in the Detroit enclave of Highland Park, [16] [17] [18] where it remained until completing the move to its present Auburn Hills location in 1996.
The significance of the logo is to help the reader identify the product or service, assure the readers that they have reached the right article containing critical commentary about that product or service, and illustrate branding associations of the product or service in a way that words alone could not convey.
The first Chrysler cars were introduced on January 5, 1924, at the New York Automobile Show – one year before Chrysler Corporation itself was created. These cars, launched by Maxwell Motors, had a new high-compression six-cylinder, a seven-bearing crankshaft, carburetor air cleaner, replaceable oil filter, and four-wheel hydraulic brakes.
Although Chrysler introduced new logos for its brands in the 1990s and again in 2010 after the Fiat Group took control of the company, Jeep still uses the American Motors-era logo introduced shortly after American Motors purchased the brand in 1970. Until the Chrysler purchase, Jeep's logo also featured the American Motors emblem.
The DeSoto logo featured a stylized image of the explorer. In 1929 a total of 81,065 single-model DeSoto Sixes were produced, a first-year record in the U.S. until eclipsed by the 1960 Ford Falcon. [4] However, shortly after the DeSoto was introduced, Chrysler completed its purchase of Dodge Brothers, giving the
In addition to Chrysler models built in the United States, the list also includes vehicles manufactured in other countries and cars designed by other independent corporations that were rebranded for Chrysler. "Chrysler Australia" was the Australian division of Chrysler, and cars made by Chrysler Australia were sold mainly in their country of ...
It was a product of the new Imperial Division of Chrysler Corporation, meaning that the Imperial would be a make and division unto itself, and not bear the Chrysler name. [ 1 ] [ 7 ] Chrysler Corporation sent notices to all State Motor Vehicle Licensing agencies in the then-48 states, informing them, that the Imperial, beginning in 1955, would ...
However, Chrysler had reduced the PC's wheelbase from 112 to 107 in (284.5 to 271.8 cm), and the car sold poorly. By April 1933, the Dodge division's Model DP chassis, with a 112-inch (284.5 cm) wheelbase, was put under the PC body with DP front fenders, hood, and radiator shell. The model designation was advanced to 'PD'.