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Good to Great: Why Some Companies Make the Leap... and Others Don't is a management book by Jim C. Collins that describes how companies transition from being good companies to great companies, and how most companies fail to make the transition.
The term promotion derives from the Old French, promocion meaning to "move forward", "push onward" or to "advance in rank or position" which in turn, comes from the Latin, promotionem meaning "a moving forward".
A promo (a shorthand term for promotion) is a form of commercial advertising used in broadcast media, either television or radio, which promotes a program airing on a television or radio station/network to the viewing or listening audience.
A perfect season is a sports season, including any requisite playoff portion, in which a team remains and finishes undefeated and untied. The feat is extremely rare at the professional level of any team sport, but has occurred more commonly at the collegiate and scholastic levels in the United States.