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The Boston Celtics logo features a leprechaun spinning a basketball, named Lucky, originally depicted with a large basketball for a background. It was originally designed by Zang Auerbach, the brother of Celtics head coach Red Auerbach. [220] Through the 1995–96 season, the logo's only colors were green, white and black. [221]
The Celtics were the first [NBA basketball] team to draft a black player, period: a guy named Chuck Cooper from Duquesne. The first team to start five black players was the Boston Celtics. The first [NBA organization] to hire a black [head] coach was the Boston Celtics, and they've had at least five [black head-coaches] over the years.
The brothers named the character Jake and printed up 48 shirts bearing a smiling Jake and the words "Life is good." At a street fair in Cambridge, Massachusetts, the shirts sold out in less than an hour. The brothers began to sell T-shirts and hats featuring Jake in local stores. Sales grew quickly and they hit the $100 million sales mark by ...
The Celtics handed out small tie-dyed pins with Walton’s name on them to fans entering TD Garden for Game 1 of their NBA Finals series against the Dallas Mavericks, which made for the perfect ...
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