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The company launched its first carbonated pre-workout energy drink in 2018, called C4 On The Go Carbonated. [10] In 2021, Cellucor partnered with Mars Incorporated to bring flavors based on Starburst and Skittles to the C4 line. [11] [12] In March 2022, C4 became the official energy drink of SXSW. [13]
Energy drinks have the effects of caffeine and sugar, but there is little or no evidence that the wide variety of other ingredients have any effect. [3] Most effects of energy drinks on cognitive performance, such as increased attention and reaction speed, are primarily due to the presence of caffeine. [4]
It's now clear that under no circumstances should children or adolescents be given access to these beverages.
Glucuronolactone is an ingredient used in some energy drinks, [2] often in unnaturally high doses. Research into Glucuronolactone is too limited to assert claims about its safety [8] The European Food Safety Authority (EFSA) has concluded that it is unlikely that glucurono-γ-lactone would have any interaction with caffeine, taurine, alcohol or the effects of exercise.
The Hershey Company has struck a deal with C4 Energy to bring a line-up of protein powders and energy drinks with flavors based on its in popular candy flavors.
A functional beverage is a conventional liquid food marketed to highlight specific product ingredients or supposed health effects. [1] [2]Beverages marketed as "functional" include dairy drinks, sports and performance drinks, energy drinks, ready-to-drink teas, kombucha, "smart" drinks, fortified fruit drinks, plant milks, and enhanced water.
For a long time, it felt like there were maybe three energy drink brands. Today, there are more than you can count, and one of the most explosive entries into the energy drinks category is C4 .
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