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  2. Sales process engineering - Wikipedia

    en.wikipedia.org/wiki/Sales_process_engineering

    His book TQM for Sales and Marketing Management [3] was the first attempt to explain the theory of TQM in a sales and marketing context. Todd Youngblood, another ex-IBMer, in his book The Dolphin and the Cow (2004) [ 4 ] emphasized "three core principles": continuous improvement of the sales process, metrics to quantitatively judge the rate and ...

  3. The 15 steps to successfully selling a startup - AOL

    www.aol.com/15-steps-successfully-selling...

    As a product intelligence platform, the synergy between our technologies was clear, even more so as we compared several offers from companies public and private. Most acquisitions happen due to an ...

  4. AIDA (marketing) - Wikipedia

    en.wikipedia.org/wiki/AIDA_(marketing)

    The model's usefulness was not confined solely to advertising. The basic principles of the AIDA model were widely adopted by sales representatives who used the steps to prepare effective sales presentations following the publication, in 1911, of Arthur Sheldon's book, Successful Selling. [30]

  5. Personal selling - Wikipedia

    en.wikipedia.org/wiki/Personal_selling

    Personal selling can be defined as "the process of person-to-person communication between a salesperson and a prospective customer, in which the former learns about the customer's needs and seeks to satisfy those needs by offering the customer the opportunity to buy something of value, such as a good or service". [1]

  6. Sales effectiveness - Wikipedia

    en.wikipedia.org/wiki/Sales_Effectiveness

    The purpose of sales force effectiveness is to increase company revenues through increased customer acquisition, product/service sales, and up-selling/cross-selling additional products and services. The purpose of sales force effectiveness metrics is "to measure the performance of a sales force and of individual salespeople."

  7. The 15 steps to successfully selling a startup - AOL

    www.aol.com/news/15-steps-successfully-selling...

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  8. Sales - Wikipedia

    en.wikipedia.org/wiki/Sales

    Sales coaching is a one-on-one coaching process by high-performing sales professionals and consultants with salespeople, managers, and executives. The process involves equipping them with the knowledge, abilities, and skills needed to become more effective sales professionals.

  9. Sales force management system - Wikipedia

    en.wikipedia.org/wiki/Sales_force_management_system

    Salesforce management systems (also sales force automation systems (SFA)) are information systems used in customer relationship management (CRM) marketing and management that help automate some sales and sales force management functions. They are often combined with a marketing information system, in which case they are often called CRM systems

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