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2. 12 Best Waterproof Foundations That Won't Melt on Even the ...

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   Makeup artist and dermatologist-approved picks for the 12 best waterproof foundations that stay put. Plus, shop a few Elle editor-approved formulas.

3. The 10 Best Makeup Brands, According to Pros and Beauty ... - AOL

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   Bobbi Brown Cosmetics. It’s hard to compile a list of the best beauty brands without including the namesake brand founded by legendary makeup artist Bobbi Brown in the early ’90s.

4. The 19 Best Lightweight Foundations for Smooth Coverage ... - AOL

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   Sephora. This hybrid offers lightweight coverage and sun protection. It's formulated with prickly pear and white sage extract to reduce redness, restore moisture and protect against blue light.

5. Foundation (cosmetics) - Wikipedia

   en.wikipedia.org/wiki/Foundation_(cosmetics)

   Although foundation make-up was widely available and used within the film industry, the use of cosmetics, in general, was still somewhat disreputable, and no one had tried to market foundation (although lipstick, blush and nail polish were popular for daily use) as an everyday item. Factor had the product patented in 1937, and, despite the ...

6. Florence by Mills - Wikipedia

   en.wikipedia.org/wiki/Florence_by_Mills

   In March 2021, Florence Beauty, the parent company of the brand, signed a partnership agreement with Give Back Beauty, an Italian cosmetics and perfume group. Following this, Florence by Mills announced the launch of the perfume Wildly Me in late 2023, created in collaboration with Swiss perfume manufacturer Givaudan .

7. Ultima II (cosmetics line) - Wikipedia

   en.wikipedia.org/wiki/Ultima_II_(cosmetics_line)

   In 1983, Ultima II hired a 21-year-old Kevyn Aucoin to produce a new line of make-up products - The New Nakeds, making Kevyn the youngest ever Creative Director for a major cosmetics company. The New Nakeds collection was notable because it was the first time a major cosmetics company launched a collection with shades that were suitable for all ...

8. 2025 Beauty Trends Are Here! Get Ready to See These Hair ...

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   Keep reading for your complete 2025 hair, makeup and skincare trend forecast. ... co-CEO of German skincare brand Annemarie Börlind, predicts that the new year will usher in a more balanced ...

9. These Hydrating Foundations Are Expert-Approved for ... - AOL

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   The best foundations for mature skin help hydrate skin while blurring wrinkles. Shop expert-approved pick from Jones Road Beauty, Neutrogena, and more.