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Lamp was the first televised commercial produced by Crispin Porter + Bogusky (CP+B) for IKEA. The agency received the contract in early 2002, taking over from the Minneapolis-based advertising agency Carmichael Lynch, who had held the IKEA account since 2000, when the furniture chain ended its 11-year partnership with Deutsch Inc. [1] According to CP+B partner Alex Bogusky, the idea behind ...
In the wake of the 2004 Indian Ocean earthquake and tsunami, IKEA Australia agreed to match dollar for dollar co-workers' donations and donated all sales of the IKEA Blue Bag to the cause. After the 2005 Kashmir earthquake, IKEA gave 500,000 blankets to the relief effort in the region. [211]
Many types of blanket material, such as wool, are used because they are thicker and have more substantial fabric to them, but cotton can also be used for light blankets. Wool blankets are warmer and also relatively slow to burn compared to cotton. The most common types of blankets are woven acrylic, knitted polyester, mink, cotton, fleece and wool.
Lexon Paradox — Two automotive design teams produced two completely opposite cars (e.g., one was the most expensive car ever, the other the cheapest; one was the safest, the other designed to throw flaming victims hundreds of feet in a crash). In the end, the two were combined to create The Paradox. [403]
Blåhaj has been available from IKEA since at least 2010, previously being known as "klappar haj" (stylised KLAPPAR HAJ, Swedish pronunciation: [ˈklaparːhaj], lit. ' petting shark ') and in gray instead of blue. [6] By 2012, IKEA had switched to using blue fabric [7] but maintained the klappar haj name until later in the product's life.
An IKEA spokesperson told TODAY that IKEA was "deeply flattered that the Balenciaga tote bag resembles the Ikea iconic sustainable blue bag for 99 cents. Nothing beats the versatility of a great big blue bag!" [10] IKEA also made various ads responding to the designer bag. The ads told customers how to identify if it's an original FRAKTA bag ...
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