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V2 is a brand of electronic cigarettes, currently produced by British manufacturer V2 Cigs UK also under the brand name Vsavi.The V2 brand started in 2010 by American company VMR Products, and it became one of the largest independent domestic e-cigarette vendors for a number of years.
An electronic cigarette (e-cigarette), or vape, [note 1] [1] is a device that simulates smoking. It consists of an atomizer, a power source such as a battery, and a container such as a cartridge or tank. Instead of smoke, the user inhales vapor. [2]
One cartridge may typically last as long as one pack of cigarettes. [161] A refill bottle can contain up to 100 mg/ml of nicotine, [ 158 ] which is meant to be diluted before use. [ 162 ] Some users, probably due to financial reasons and the willingness to experiment, are opting to make homemade e-liquids. [ 28 ]
This is an accepted version of this page This is the latest accepted revision, reviewed on 25 January 2025. Device to vaporize substances for inhalation A vaporization heat wand and vaporization chamber bowl used to deliver vapor through a water pipe A vaporizer or vaporiser, colloquially known as a vape, is a device used to vaporize substances for inhalation. Plant substances can be used ...
In October 2018 Juul Labs, Inc. purchased VMR Products LLC, the parent company of V2 e-cigarettes in a $75 million deal. [39] VMR Products LLC was an electronic cigarette company that marketed brands of e-cigarettes and vaporizers, including V2, V2 Pro, Vapor Couture and Vapour2.
[7] [8] BAT and RAI were already collaborating on vapor products for over a year before the parent company acquisitions. [ 9 ] In August 2018, Vuse launched the Vuse Alto, [ 10 ] (marketed as Vuse ePod in Canada) [ 11 ] a pod mod-type vaporizer, which is the variant of e-cigarette that rival Juul is. [ 12 ]
Prior to the outbreak, vitamin E acetate was used in concentrations under 20% of the formula in vape cartridges, as a thickening agent. [19] As a result of a limited availability of cannabis in California, as well as high demand, illicit sellers used 50% or higher concentrations of diluent thickeners to add bulk to low potency cartridges. [19]
Vape shops in general have received a bad rep for their social element and for allegedly marketing toward children," Chris Bouton, a vape shop owner in Ypsilanti, Michigan, said in 2016. [242] Marketing of e-cigarettes by tobacco shops was limited, with most responding that they do not market e-cigarettes, according to a 2018 report. [243]