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Creative problem solving (CPS) is a way of using creativity to develop new ideas and solutions to problems. The process is based on separating divergent and convergent thinking styles, so that one can focus their mind on creating at the first stage, and then evaluating at the second stage.
RSVP cycles is a system of creative methodology for collaboration. It was developed by Lawrence Halprin [ 1 ] [ 2 ] and Anna Halprin . Lawrence Halprin presented the system in a 1969 book The RSVP Cycles: Creative Processes in the Human Environment .(
Ideation is the creative process of generating, developing, and communicating new ideas, where an idea is understood as a basic unit of thought that can be either visual, concrete, or abstract. [1] Ideation comprises all stages of a thought cycle, from innovation , to development, to actualization. [ 2 ]
They then act as "dreamers" to brainstorm ideal solutions. They use divergent thinking to conceive creative and radical ideas. In the next mode the group adopts a "realiser" viewpoint. They act as pragmatic realists and use convergent thinking to review the ideas left by the dreamers. They select the best idea and construct a plan for it.
The third space of the design thinking innovation process is implementation, when the best ideas generated during ideation are turned into something concrete. [32] At the core of the implementation process is prototyping: turning ideas into actual products and services that are then tested, evaluated, iterated, and refined. A prototype, or even ...
Divergent thinking is a thought process used to generate creative ideas by exploring many possible solutions. It typically occurs in a spontaneous, free-flowing, "non-linear" manner, such that many ideas are generated in an emergent cognitive fashion. Many possible solutions are explored in a short amount of time, and unexpected connections are ...
A creative director is a vital role in all of the arts and entertainment industries and can be seen as another element in any product development process. The creative director may also assume the roles of an art director, copywriter, or lead designer. The responsibilities of a creative director include leading the communication design ...
Multiple possible solutions are explored in a short amount of time, and unexpected connections are drawn. After the process of divergent thinking has been completed, ideas and information are organized and structured using convergent thinking to decision making strategies are used leading to a single-best, or most often correct answer. [2]