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Qualitative research is a type of research that aims to gather and analyse non-numerical (descriptive) data in order to gain an understanding of individuals' social reality, including understanding their attitudes, beliefs, and motivation.
Qualitative descriptions or distinctions are based on some quality or characteristic rather than on some quantity or measured value. Qualitative may also refer to: Qualitative property, a property that can be observed but not measured numerically; Qualitative research, a research paradigm focusing on non-quantifiable measurements
Qualitative properties are properties that are observed and can generally not be measured with a numerical result, unlike quantitative properties, which have numerical characteristics. Description [ edit ]
Netnography is a "form of qualitative research that seeks to understand the cultural experiences that encompass and are reflected within the traces, practices, networks and systems of social media". [1]
Qualitative marketing research involves a natural or observational examination of the philosophies that govern consumer behavior. The direction and framework of the research is often revised as new information is gained, allowing the researcher to evaluate issues and subjects in an in-depth manner.
Qualitative inorganic analysis, a type of chemical analysis In terms of organic compound:- It used to analyse the sample of drug or chemical as mentioned on the label ...
The term may also refer to any data collected during the scientific activity. Observations can be qualitative, that is, the absence or presence of a property is noted and the observed phenomenon described, or quantitative if a numerical value is attached to the observed phenomenon by counting or measuring.
Qualitative Reasoning (QR) is an area of research within Artificial Intelligence (AI) that automates reasoning about continuous aspects of the physical world, such as space, time, and quantity, for the purpose of problem solving and planning using qualitative rather than quantitative information. [1]