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  2. Value-based pricing - Wikipedia

    en.wikipedia.org/wiki/Value-based_pricing

    Value-based price, also called value-optimized pricing or charging what the market will bear, is a market-driven pricing strategy which sets the price of a good or service according to its perceived or estimated value. [1]

  3. Value premium - Wikipedia

    en.wikipedia.org/wiki/Value_premium

    In investing, value premium refers to the greater risk-adjusted return of value stocks over growth stocks. Eugene Fama and Kenneth French first identified the premium in 1992, using a measure they called HML (high book-to-market ratio minus low book-to-market ratio) to measure equity returns based on valuation.

  4. Pricing strategies - Wikipedia

    en.wikipedia.org/wiki/Pricing_strategies

    Value-based pricing is a fundamental business activity and is the process of developing product strategies and pricing them properly to establish the product within the market. This is a key concept for a relatively new product within the market, because without the correct price, there would be no sale.

  5. Cost-plus pricing - Wikipedia

    en.wikipedia.org/wiki/Cost-plus_pricing

    [1] [2] An alternative pricing method is value-based pricing. [3] Cost-plus pricing has often been used for government contracts (cost-plus contracts), and has been criticized for reducing incentive for suppliers to control direct costs, indirect costs and fixed costs whether related to the production and sale of the product or service or not.

  6. Valuation of options - Wikipedia

    en.wikipedia.org/wiki/Valuation_of_options

    The intrinsic value is the difference between the underlying spot price and the strike price, to the extent that this is in favor of the option holder. For a call option, the option is in-the-money if the underlying spot price is higher than the strike price; then the intrinsic value is the underlying price minus the strike price.

  7. Pay what you want - Wikipedia

    en.wikipedia.org/wiki/Pay_what_you_want

    Pay what you want (or PWYW, also referred to as value-for-value model [1] [2]) is a pricing strategy where buyers pay their desired amount for a given commodity. This amount can sometimes include zero.

  8. Dynamic pricing - Wikipedia

    en.wikipedia.org/wiki/Dynamic_pricing

    Dynamic pricing, also referred to as surge pricing, demand pricing, or time-based pricing, and variable pricing, is a revenue management pricing strategy in which businesses set flexible prices for products or services based on current market demands. It usually entails raising prices during periods of peak demand and lowering prices during ...

  9. Value (marketing) - Wikipedia

    en.wikipedia.org/wiki/Value_(marketing)

    Value changes based on time, place and people in relation to changing environmental factors. It is a creative energy exchange between people and organizations in our marketplace. Very often managers conduct customer value analysis to reveal the company's strengths and weaknesses compared to other competitors.