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Search analytics is the use of search data to investigate particular interactions among Web searchers, the search engine, or the content during searching episodes. [1] The resulting analysis and aggregation of search engine statistics can be used in search engine marketing (SEM) and search engine optimization (SEO).
Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. [1] Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness.
Artwork related to browser history. Web browsing history refers to the list of web pages a user has visited, as well as associated metadata such as page title and time of visit. It is usually stored locally by web browsers [1] [2] in order to provide the user with a history list to go back to previously visited pages. It can reflect the user's ...
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic and also mobile app traffic and events, currently as a platform inside the Google Marketing Platform brand. [3]
Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [ 1 ] [ 2 ] SEO targets unpaid search traffic (usually referred to as " organic " results) rather than direct traffic, referral traffic, social media traffic, or paid traffic .
Website monitoring also helps benchmark the website against the performance of a competitor to help determine how well a site is performing. Website speed is also used as a metric for search engine rankings. [2] Website monitoring can be used to hold web hosting providers accountable for their service-level agreements. Most web hosts offer a 99 ...
With the influence of search results based upon search history, social network, personal preference and other aspects, misinformation has been a large contributor in the drop of vaccination rate. In 2014/15 there was an outbreak of measles in America with there being 644 reported cases during the time period.
Google Trends does not provide absolute values for the number of search queries, but relative search volumes (RSV). The relative search volumes are normalised to the highest value, which is set to 100. [4] The popularity of up to 5 search terms or search topics can be compared directly. Additional comparisons require a comparison term or topic. [5]