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Lucy Activewear (sometimes styled as "lucy" rather than "Lucy"), formerly known as Lucy.com, [3] was an American clothing retailer based in Alameda, California. Founded in November 1999 by former Nike executives, [ 4 ] it specialized in activewear for women including clothing intended for use during yoga .
The tight-fitting nature of yoga pants for adult women has also stirred up discussion. In The Atlantic in 2014, Rosalie Murphy criticized the glossy yoga magazines such as Yoga Journal which always featured a female yoga practitioner in tight yoga pants and tank top, "stretching her arms toward the sky or closing her eyes in meditation."
As activewear becomes more fashionable and more popular with consumers, sales have increased. Activewear market was valued at $351,164 million in 2017, and is projected to hit $546,802 million by 2024, at a CAGR of 6.5% from 2018 to 2024. North America dominated the global activewear market in 2017, accounting for 42.3% of the total revenue. [10]
Springing from the convenience of wearing clothes allowed North American women to casually wear yoga pants for multiple occasions without having to frequently change. Its popularity may have also stemmed from its ability to fill a gap in the sportswear market, when athletic apparel was once merely utilitarian rather than for cosmetic and ...
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Lululemon Athletica inc., commonly known as lululemon (/ ˌ l uː l u ˈ l ɛ m ə n / loo-loo-LEM-ən; styled in all lowercase [2]), is a Canadian-American multinational premium athletic apparel retailer headquartered in British Columbia and incorporated in Delaware, United States. [4]
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