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The Avery logo designed by Saul Bass in 1975 was used exclusively on office products by CCL Industries, which was allowed to license the logo when it purchased Avery Dennison's office products business in July 2013, until it was replaced sometime around the late-2010s with a new visual identity designed by Chermayeff & Geismar & Haviv. [2]
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The common weight of a business card varies some by location. Generally, business cards are printed on stock that is 350 g/m 2 , 45 kg (100 lb) (weight), or 12 pt (thickness). The advent of personal laser and inkjet printers made it possible for people to print business cards at home, using specially designed pre-cut stock.
Ray Stanton Avery (January 13, 1907 – December 12, 1997) was an American inventor, [1] most known for creating self-adhesive labels (modern stickers).Using a $100 loan from his then-fiancé Dorothy Durfee, and combining used machine parts with a saber saw, he created and patented the world's first self-adhesive (also called pressure sensitive) die-cut labeling machine.
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