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Individualist and collectivistic cultures have different social norms for display rules. Personal feelings and expressionism tend to have greater importance in individualistic cultures than collectivistic ones. Although there is still variability within the two, further research is needed on intercultural variability.
This insight reveals that there are different types of values, which form a hierarchy from lower to higher values: pleasure, useful, noble, good and true and beautiful, sacred. [12] This order is essential to ethics: we ought to promote the higher values rather than the lower ones in our actions. [11]
In ethics and social sciences, value denotes the degree of importance of some thing or action, with the aim of determining which actions are best to do or what way is best to live (normative ethics), or to describe the significance of different actions. Value systems are proscriptive and prescriptive beliefs; they affect the ethical behavior of ...
From a game-theoretical point of view, there are two explanations for the vast variety of norms that exist throughout the world. One is the difference in games. Different parts of the world may give different environmental contexts and different people may have different values, which may result in a difference in games.
Social rule system theory is an attempt to formally approach different kinds of social rule systems in a unified manner. Social rules systems include institutions such as norms, laws, regulations, taboos, customs, and a variety of related concepts and are important in the social sciences and humanities.
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Different cultures represent values differently and to different levels of emphasis. "Over the last three decades, traditional-age college students have shown an increased interest in personal well-being and a decreased interest in the welfare of others." [23] Values seemed to have changed, affecting the beliefs, and attitudes of the students.