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2. Flamin' Hot - Wikipedia

   en.wikipedia.org/wiki/Flamin'_Hot

   [10] McCormick developed the Flamin' Hot seasoning and sent initial samples to Frito-Lay on Dec. 15, 1989. Frito-Lay filed a trademark for Flamin' Hot in June 1990 [16] and started testing spicy Lay's, Cheetos, Fritos and Bakenets in Chicago, Detroit and Houston beginning in August 1990, and Roger Enrico joined Frito-Lay at the start of 1991.

3. The man who didn't invent Flamin' Hot Cheetos - AOL

   www.aol.com/news/man-didnt-invent-flamin-hot...

   Richard Montañez has for years told a story of how he dreamed up Flamin' Hot Cheetos while working as a Frito-Lay janitor. The archival record, former employees and Frito-Lay itself say otherwise.

4. Man who says he invented Flamin’ Hot Cheetos sues Frito-Lay ...

   www.aol.com/man-says-invented-flamin-hot...

   Richard Montañez has hit back at Frito-Lay’s claims he didn’t invent spicy snack in new defamation lawsuit Man who says he invented Flamin’ Hot Cheetos sues Frito-Lay for denying he created ...

5. I Tried Every Cheetos Flavor & the Best Was Tangy and Spicy - AOL

   www.aol.com/lifestyle/tried-every-cheetos-flavor...

   Cheetos claims to be gunning for a "hot, spicy flavor that leaves a zesty zing on your tongue" with this Limón variety, but it fell short somewhere after "hot." This flavor was also on sale for ...

6. Richard Montañez - Wikipedia

   en.wikipedia.org/wiki/Richard_Montañez

   In May 2021, a Los Angeles Times article disputed Montañez's claim, reporting that based on an internal investigation at Frito-Lay, he did not create Flamin' Hot Cheetos. A spokesperson for Frito-Lay stated, "we value Richard's many contributions to our company, especially his insights into Hispanic consumers, but we do not credit the creation ...

7. Man who claims he invented Flamin’ Hot Cheetos is suing Frito ...

   www.aol.com/man-claims-invented-flamin-hot...

   Richard Montañez, the man who claims to have invented Flamin' Hot Cheetos, has filed a lawsuit against PepsiCo, the parent company of Frito-Lay, for defamation.

8. Lay's - Wikipedia

   en.wikipedia.org/wiki/Lay's

   Lay's (/ l eɪ z /) is a brand of potato chips with different flavors, as well as the name of the company that founded the chip brand in the United States. The brand is also referred to as Frito-Lay, as both Lay's and Fritos are brands sold by the Frito-Lay company, which has been a wholly owned subsidiary of PepsiCo since 1965.

9. How A Frito-Lay Janitor Rose To Corporate Executive

   www.aol.com/news/2013-10-17-frito-lay-janitor-to...

   And in his spare time he came up with a spicy recipe including chili powder for the company's famous Cheetos, thus creating Flamin' Hot Cheetos, according to a report by the Kansas City Star.