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v. t. e. Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. [1] Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness.
Type. Web analytics. License. GNU GPL v3. Website. matomo.org. Matomo, [2] formerly Piwik (pronounced / ˈpiːwiːk /), is the most common free and open source web analytics application to track online visits to one or more websites and display reports on these visits for analysis.
Google Analytics provides an SDK that allows gathering usage data from iOS and Android apps, known as Google Analytics for Mobile Apps. [5] Google Analytics has undergone many updates since its inception and is currently on its 4th iteration—GA4. [6] GA4 is the default Google Analytics installation and is the renamed version for the (App ...
Bounce rate is an Internet marketing term used in web traffic analysis. It represents the percentage of visitors who enter the site and then leave ("bounce") rather than continuing to view other pages within the same site. Bounce rate is calculated by counting the number of single page visits and dividing that by the total visits.
Web tracking is the practice by which operators of websites and third parties collect, store and share information about visitors' activities on the World Wide Web.Analysis of a user's behaviour may be used to provide content that enables the operator to infer their preferences and may be of interest to various parties, such as advertisers.
Page view statistics (or Pageview stats) is a tool for Wikipedia pages which shows how many people have visited an article in a given time period. Like the search engine tests, it has some limitations. Before using such statistics in a discussion about the page, several things must be considered.
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