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This prompted Coca-Cola's creation of the successful Diet Coke in 1982, and the unsuccessful New Coke three years later, both of which led to a major shifting point in the cola wars. However, the Pepsi Challenge was a marketing campaign and not a scientific study. Subsequent studies with scientific controls found only modest differences between ...
Soda giants like Pepsi and Coke are currently trying to attract nutrition-minded and independent customers. The future of Coke and Pepsi depends on the 'marketing trick of the century' Skip to ...
In the early 1960s, Pepsi-Cola's product lines expanded with the creation of Diet Pepsi and purchase of Mountain Dew. [8] In 1965, the Pepsi-Cola Company merged with Frito-Lay, Inc. to become PepsiCo, Inc. At the time of its foundation, PepsiCo was incorporated under Delaware General Corporation Law and headquartered in Manhattan, New York.
For many years, Coke was the more popular drink while the Pepsi-Cola Company struggled financially and went through several reorganizations. Then, in 1975, Pepsi took its first direct hit at its ...
Instead, Coca-Cola decided to use Thums Up as a rival brand to Pepsi. The Coca-Cola Company by this time had about 60.5% share of the Indian soft-drink market but found out that if it took out Thums Up, it would remain with only 28.7% of the market, hence Thums Up was re-launched, targeting 30- to 40-year-olds.
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Coca-Cola C2 (also referred to as Coke C2, C2 Cola, or simply C2) was a cola-flavored beverage produced in response to the low-carbohydrate diet trend. [1] This Coke product was marketed as having half the carbohydrates , sugars and calories compared to standard Coca-Cola.
But Pepsi made $3 million in 1938, increased profits an impressive 76 percent, and saw its stock increase in value from $70 to $190 a share. Mack decided that real success would only come at the expense of Coke. In the late 1930s, in a notable court case, Pepsi won from Coke the right to add "cola" to its name.