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Converse (/ ˈ k ɒ n v ər s /) is an American lifestyle brand that markets, distributes, and licenses footwear, apparel, and accessories.Founded by Marquis Mills Converse in 1908 as the Converse Rubber Shoe Company in Malden, Massachusetts, it has been acquired by several companies before becoming a subsidiary of Nike, Inc. in 2003.
By the 1950s, Chuck Taylor All Stars had become a standard among high school, collegiate, and professional basketball players. [10]In the 1960s, Converse had captured about 70 to 80 percent of the basketball shoe market, with Converse Chuck Taylor All Stars being worn by ninety percent of professional and college basketball players.
Fashion trends in the 1940s and 1950s saw PF Flyers expand from gyms and ball fields to become fashionable active footwear; its main competitors were Converse and Keds. "Everything you do is more fun with PF" read one 1947 magazine ad. PF styles ranged from high- and low-top sport shoes to oxfords and moccasins "for work, relaxation and play".
By the 1960s Converse had captured about 70 to 80 percent of the basketball shoe market before the company's sales declined. Beginning in the 1980s Converse All Stars enjoyed a comeback in popularity as casual footwear. [3] [24] Nike acquired Converse in 2003 and continues to market Chuck Taylor All Star shoes in mass merchandise outlets ...
Elizabeth Eaton Converse (born August 3, 1924 – disappeared August 10, 1974) was an American singer-songwriter and musician, best known under her professional name Connie Converse. She was active in New York City in the 1950s, and her work is among the earliest known recordings in the singer-songwriter genre of music.
Frank Converse (born May 22, 1938) is an American actor. Early life. Converse was born in 1938 in St. Louis, Missouri. [1]
In 2004, Varvatos designed the laceless Converse Chuck Taylor slip-on. The design was widely adopted and imitated by competitors. [7] [5] By March 2006, "Converse by John Varvatos" premiered the first ready-to-wear clothing line in Converse's history. [7] A vintage-inspired line was also designed for a younger demographic. [6]
In 2005, a documentary, Just for Kicks, about the sneaker phenomenon and history was released. Sustainability Contemporary sneakers are largely made from synthetic materials, and the materials and manufacturing process produce, on average, about 14 kg (31 lb) of CO 2 emissions .