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Gordon Willard Allport (November 11, 1897 – October 9, 1967) was an American psychologist. Allport was one of the first psychologists to focus on the study of the personality, and is often referred to as one of the founding figures of personality psychology . [ 1 ]
In 1954, Allport published The Nature of Prejudice, in which he outlined the most widely cited form of the hypothesis. [1] The premise of Allport's hypothesis states that under appropriate conditions interpersonal contact could be one of the most effective ways to reduce prejudice between majority and minority group members. [1]
As Allport put it, “a differentiated category is the opposite of a stereotype.” [3] Thus, the more a person learns about a minority category of people, the more differentiated that category is and the more resistant it is to being reduced to a negative stereotype. The Contact Hypothesis has been supported by decades of research.
The book was written by Gordon Allport in the early 1950s and first published by Addison-Wesley in 1954. Thomas F. Pettigrew and Kerstin Hammann selected, as the book's most lasting contribution, its success in redefining the relation between intergroup contact and prejudice.
The term was coined by Gordon Allport in his book, The Nature of Prejudice. These labels usually have negative connotations. [1] Labels of primary potency are formed in the same ways as those in labeling theory, and these labels are usually highly visible features, such as disabilities (e.g. feeble-minded, cripple, blind man), and skin colour. [1]
American psychologist Gordon Allport coined this term in his 1954 book, The Nature of Prejudice. [2] Antilocution is the first point on Allport's Scale, which can be used to measure the degree of bias or prejudice in a society. Allport's stages of prejudice are antilocution, avoidance, discrimination, physical attack, and extermination.
Gordon played in nine NBA games for the Philadelphia 76ers but made the most of a career overseas where he made All-Star teams in France and Russia. American basketball fans may remember him best ...
In 1967, Gordon Allport and J. M. Ross developed a means of measuring religious orientation. The Extrinsic scale measures extrinsic religious orientation. [2] A sample statement from the scale is "The church is most important as a place to formulate good social relationships". [1]