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  2. Location-based advertising - Wikipedia

    en.wikipedia.org/wiki/Location-based_advertising

    Location-based advertising companies like go2 Media aggregate local listings from yellow page companies, local directories, group discount businesses and others. Users are presented these ads as display advertising integrated with publisher content or search advertising in response to user queries.

  3. Local advertising - Wikipedia

    en.wikipedia.org/wiki/Local_advertising

    Local advertising is used in geomarketing to optimize ad delivery, this platform is applied to customers depending on their location. Making purchasing or service decisions is influenced by local marketing. Marketers and businesses consider local advertising necessary for economic growth.

  4. Local store marketing - Wikipedia

    en.wikipedia.org/wiki/Local_store_marketing

    Local store marketing (LSM), also known as "neighborhood marketing," or simply "local marketing, [1]" is a marketing strategy that targets consumers/customers within a radius around a physical location with marketing messages tailored to the local populace. Tactics can be varied but are differentiated by the localization of the marketing message.

  5. Location-based service - Wikipedia

    en.wikipedia.org/wiki/Location-based_service

    Location-based service (LBS) is a general term denoting software services which use geographic data and information to provide services or information to users. [1] LBS can be used in a variety of contexts, such as health, indoor object search, [2] entertainment, [3] work, personal life, etc. [4] Commonly used examples of location-based services include navigation software, social networking ...

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  7. Social network advertising - Wikipedia

    en.wikipedia.org/wiki/Social_network_advertising

    The advertisement algorithm is also capable of monitoring performance so that advertisers or Facebook marketers can modify their audience and the nature, budget, and duration of the ads based on their performance. Many new advertisers use Facebook as a platform because they have easy-to-use dashboards that are free to access while having a ...

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