Search results
Results from the WOW.Com Content Network
According to the Australian Business Deans Council, the journal in 2022 is an A-Level. [1] According to the Journal Citation Reports, the journal has a 2020 impact factor of 3.28, ranking it 100 out of 153 journals in the category "Business". [2] According to Research.com, the journal has a 2021-2022 Cite Score of 4.3 [3]
The Journal of Consumer Affairs is a peer-reviewed academic journal that was established in 1967 and is published by Wiley-Blackwell on behalf of the American Council on Consumer Interests. It covers research on consumer behavior, consumer and household decision making, and the implications of practices and policies on consumers' wellbeing ...
The Journal of Consumer Research is a bimonthly peer-reviewed academic journal covering research on the psychological aspects of consumer behavior. It was established in 1974 and originally published by University of Chicago Press .
Indian Citation Index (ICI) is a home grown abstracts and citation database, with multidisciplinary objective knowledge contents from about 1000 top Indian scholarly journals. It provides powerful search engine to fulfill search and evaluation purposes for researchers, policy makers, decision makers etc. Subscription ICI [78] IARP ...
Google Scholar is a freely accessible web search engine that indexes the full text or metadata of scholarly literature across an array of publishing formats and disciplines. . Released in beta in November 2004, the Google Scholar index includes peer-reviewed online academic journals and books, conference papers, theses and dissertations, preprints, abstracts, technical reports, and other ...
The ISO 4 abbreviation for journal. Include dots (e.g. J. Phys., not J Phys). If unset, links to find out what the ISO 4 abbreviation is will be displayed. Use |abbreviation=no to hide the field. |discipline = Topic of the journal. |peer-reviewed = Put no if journal is not peer-reviewed (in which case {{Infobox magazine}} is probably more ...
Journal of Marketing Research is a bimonthly peer-reviewed academic journal published by the American Marketing Association. It was established in 1964 and covers all aspects of marketing research. [1] [2] [3] According to the Journal Citation Reports, the journal has a 2020 impact factor of 5.000. [4] The founding editor was Robert Ferber.
Market research is an organized effort to gather information about target markets and customers. It involves understanding who they are and what they need. [1] It is an important component of business strategy [2] and a major factor in maintaining competitiveness.