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Brand equity, in marketing, is the worth of a brand in and of itself – i.e., the social value of a well-known brand name.The owner of a well-known brand name can generate more revenue simply from brand recognition, as consumers perceive the products of well-known brands as better than those of lesser-known brands.
Levels of trust are higher in countries with lower economic inequality.. Group cohesiveness, also called group cohesion, social harmony or social cohesion, is the degree or strength of bonds linking members of a social group to one another and to the group as a whole. [1]
The First World War period saw a change of emphasis in economic theory away from industry-level analysis which mainly included analyzing markets to analysis at the level of the firm, as it became increasingly clear that perfect competition was no longer an adequate model of how firms behaved.
Kanter has written numerous books on business management techniques, particularly change management; she also has a regular column in the Miami Herald. She is known for [citation needed] her 1977 study of tokenism—how being a minority in a group can affect one's performance due to enhanced visibility and performance pressure.
Peter Ferdinand Drucker (/ ˈ d r ʌ k ər /; German:; November 19, 1909 – November 11, 2005) was an Austrian American management consultant, educator, and author, whose writings contributed to the philosophical and practical foundations of modern management theory.
Research shows that management style is a main factor in sales person turnover. [1] When put into practice, servant leadership has a positive effect on a salesperson's turnover intentions because turnover is mainly associated with "the quality of the salesperson–supervisor relationship."
It is a concept of "unity without uniformity and diversity without fragmentation" [1] that shifts focus from unity based on a mere tolerance of physical, cultural, linguistic, social, religious, political, ideological and/or psychological differences towards a more complex unity based on an understanding that difference enriches human ...
Appreciative inquiry (AI) is a model that seeks to engage stakeholders in self-determined change.According to Gervase Bushe, professor of leadership and organization development at the Beedie School of Business and a researcher on the topic, "AI revolutionized the field of organization development and was a precursor to the rise of positive organization studies and the strengths based movement ...