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ROKU adds 17 new channels to the Live TV channel guide on its free, ad-supported platform, The Roku Channel to boost user engagement.
The Roku Channel was launched in September 2017 as a free, ad-supported streaming television service ("FAST"), [1] [13] available to viewers in the U.S. [14] Roku's CEO Anthony Wood stated in the same month that the channel was a "way for content owners to publish their content on Roku without writing an app". [15]
Free advertising-supported streaming television (FAST) is a category of streaming television services which offer traditional linear television programming ("live TV") and studio-produced movies without a paid subscription, funded exclusively by advertising akin to over-the-air or cable TV stations.
Content on Roku devices is provided by Roku partners and is identified using the term channel. Users can add or remove different channels using the Roku Channel Store or the search feature. Roku's website does not specify which channels are free to its users.
The Roku Channel is an American streaming service which launched in September 2017. [1] In 2021, The Roku Channel began releasing original programming branded as "Roku Originals", including acquisitions from the defunct Quibi service.
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Both free and paid "channels" are available, as are some games. Roku Streaming Players are open-platform devices with a freely available SDK that enables anyone to create new channels. [84] The channels are written in a Roku-specific language called BrightScript, a scripting language the company calls "similar to Visual Basic". [85]
LG Electronics smart TV from 2011. A smart TV, also known as a connected TV (CTV), is a traditional television set with integrated Internet and interactive Web 2.0 features that allow users to stream music and videos, browse the internet, and view photos.