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It is also a common beer chosen for drinking games due to the inexpensive price of 30-pack cases. In 2018, Natural Light began selling special release 77-pack containers in College Park, Maryland. [2] In an attempt to broaden its brand beyond the college-age demographic, Anheuser-Busch overhauled Natural Light's packaging in 2023, returning to ...
Other beers marketed under the Busch brand name are Busch Light, a 4.1% light lager introduced in 1989, Busch Ice, a 5.9% ice beer introduced in 1995, [67] and Busch NA, a non-alcoholic brew. Ingredients are a mix of American-grown and imported hops and a combination of malt and corn. [68]
An employee builds a tower of Bud Light beer cans for target practice at the Ron DeSantis booth at the Republican Party's 2023 Lincoln Dinner in Des Moines in July. (SERGIO FLORES/AFP via Getty ...
Anheuser-Busch cited a $400 million drop in revenue for the reason for the sale, which turned Tilray into the fifth largest craft beer producer in the United States. [124] [125] [126] Following these property sales, Billy Busch, heir to the fortune of Adolphus Busch, offered to purchase the Bud Light brand from Anheuser-Busch. [48] [47]
Right-wing media figures, including some on Fox News, quickly called for a boycott of Bud Light and Anheuser-Busch, the St. Louis-based company that produces over 100 beer brands, including ...
Higher prices were offset by its US performance, where the Bud Light brand is still trying to turn a corner. Full-year revenue rose 7.8% to $59.38 billion, compared with the $60.52 billion the ...
Anheuser-Busch InBev is getting ready to pour cold beer on a brewing controversy. After getting tangled in the nation’s culture wars with a Bud Light social-media promotion that included ...
Meanwhile, rival Pepsi also did a prize giveaway in 1990 under the Cool Cans promotion. Instead of a complicated push-up device in cans, each can was filled with normal, drinkable cola and at the bottom of the inside of the can there was a number printed that could correspond with a prize, from $25 to $20,000.