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The store manager is responsible for hiring, training, and in some cases, development of employees. The manager must ensure staffing levels are adequate to effectively operate the store, and ensure employees receive training necessary for their job responsibilities. Managers may be responsible for developing employees so the company can promote ...
Buyer (fashion) In the retail industry, a buyer is an individual who selects what items are stocked and their key responsibility is dealing with all the products that come into the store. Buyers usually work closely with designers and their designated sales representatives and attend trade fairs, wholesale showrooms and fashion shows to observe ...
A wardrobe stylist is distinct from a costume designer, the person who clothes characters in film, television, or theater. A wardrobe stylist is also distinct from an image consultant or a color consultant. A person can be a color consultant without knowing the basic principles of line or style. An image consultant is an expert in both color ...
Brand management is the process of identifying the core value of a particular brand and reflecting the core value among the targeted customers. In modern terms, a brand could be corporate, product, service, or person. Brand management builds brand credibility and credible brands only, can build brand loyalty, bounce back from circumstantial ...
Andrew Rosen (retail executive) Andrew Rosen is an American retail executive. Currently C.E.O. of Theory, Inc., a New York -based clothing retailer he co-founded in 1997, Rosen is a third-generation garment industry entrepreneur. [1] Rosen has served for years as a judge in the CFDA Fashion Awards, and as a mentor to many of its finalists.
Supplier relationship management (SRM) is the systematic, enterprise-wide assessment of suppliers' strengths, performance and capabilities with respect to overall business strategy, determination of what activities to engage in with different suppliers, and planning and execution of all interactions with suppliers, in a coordinated fashion across the relationship life cycle, to maximize the ...
Retail design is a creative and commercial discipline that combines several different areas of expertise together in the design and construction of retail space. Retail design is primarily a specialized practice of architecture and interior design; however, it also incorporates elements of industrial design, graphic design, ergonomics, and advertising.
A retail mix is devised for the purpose of coordinating day-to-day tactical decisions. The retail marketing mix typically consists of six broad decision layers including product decisions, place decisions, promotion, price, personnel and presentation (also known as physical evidence). The retail mix is loosely based on the marketing mix, but ...
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