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Direct Factory Outlet was founded in 1997 by Liberty Oil founders David Goldberger and David Wieland. The first centre was opened at Moorabbin Airport in 1994. [1] [2] Other shareholders were property developer Geoff Porz and former Australian Competition & Consumer Commission chief Graeme Samuel through a blind trust. [3]
Since Lady Gaga's "Bad Romance" in 2009, every video that has reached the top of the "most-viewed YouTube videos" list has been a music video. In November 2005, a Nike advertisement featuring Brazilian football player Ronaldinho became the first video to reach 1,000,000 views. [ 1 ]
The "Just Do It" campaign celebrated its 30th anniversary on September 5, 2018, with the release of their video titled "Dream Crazy". This short video followed the trend of Nike partnering up with famous or trending athletes and featured numerous household named sports figures such as LeBron James, Serena Williams, and Colin Kaepernick.
The video was directed by fashion photographer Bruce Weber. Stephanie Seymour appeared in music videos for Guns N' Roses, in the early 1990s. Tawny Kitaen appeared in several of Whitesnake's music videos in the late 1980s. Tyra Banks appeared in George Michael's "Too Funky" music video in 1992, alongside supermodel Linda Evangelista and others.
"Bo Knows" was an advertising campaign for Nike cross-training shoes that ran in 1989 and 1990 and featured professional baseball and American football player Bo Jackson. It was also used as an advertising campaign for EA Sports' Madden NFL 22. Jackson was the first athlete in the modern era to play professional baseball and football in the ...
In 2009, Eric Koston left Lakai Limited Footwear to join Nike [10] and a video featuring the Nike SB amateur team, called Debacle, was released later in the year. [11] In December 2011, the video SB Chronicles Vol. 1 premiered online, while premiere parties and free video showings were held throughout the world.
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In 2018, Nike released a second iteration called the Vaporfly 4% Flyknit. The following versions released in 2019 and 2021 are part of the Next% family. [8] The composition of the sole contains a foamy material, Pebax, that Nike has altered and now calls it ZoomX. The ZoomX material can be found in other Nike products as well.