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The Lego Group (also known as Lego System A/S or formally Lego A/S) [5] is a Danish construction toy production company based in Billund, Denmark. [6] It manufactures Lego -branded toys, consisting mostly of interlocking plastic bricks.
Minibrix were construction kits manufactured from 1935 to 1976 in the UK.Developed in 1935, they enabled children to build their own miniature houses. Like the later and more famous construction toy, Lego, Minibrix consisted primarily of interlocking bricks with moulded studs on the surface, but being invented before the availability of modern plastics they were made of hard rubber which had ...
Studio (initially Stud.io) is a freeware computer program for creating virtual 3D models with Lego bricks. It was released on BrickLink as an open beta on December 13, 2016. [ 8 ] The next major update to the program, version 2.0, was released in open beta on July 18, 2018.
Lego and Tyco Industries fought in US courts over Tyco's line of interlocking bricks in the 1980s with Tyco prevailing. [4] On August 31, 1987, the US District Court ruled that Tyco could continue making Super Blocks, its Lego clone bricks, but ordered Tyco to stop using the Lego trademark and not to state that they were "Lego, but only cheaper".
The authors attribute the company's rescue to the efforts of new CEO, Jørgen Vig Knudstorp, who cut costs (by, among others, reducing the number of bricks produced), engaged with the Lego fandom community, and refocused the company's efforts on its core business (design and marketing of interlocking plastic bricks) rather than side activities ...
Adults also introduce kids to Lego, making them a group critical to the Danish toymaker. Lego bricks have won over adults, growing its $10 billion toy market foothold—and there’s more to come ...
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