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The musician launched Fenty Beauty in 2017 and, according to Vogue, it had $100 million in sales within 40 days of its launch. Forbes estimated in 2021 that the brand was worth $2.8 billion.
Fenty Beauty LLC (stylized as FEИTY BEAUTY) is a cosmetics brand by Rihanna, that was launched on September 8, 2017. Popular for its broad inclusivity across various skin tones, its Pro Filt'R foundation became in high-demand upon its first release. The original foundation launch included 40 shades, and has since expanded to 50.
The launch of Fenty Beauty by Rihanna in 2017, with 40 foundation shades, revolutionized the industry in what has been dubbed the “Fenty effect,” and brands now compete to show greater skin ...
Fenty Beauty revolutionized the cosmetics industry when it launched in 2017 with a wide range of shades. Many beauty brands offer a limited number of tones for darker skin, but Fenty set itself ...
Huda Beauty's "#FauxFilter" foundations have a selection of 30 shades, while Rihanna's brand - Fenty Beauty Pro Filt'r foundation collection has 40 shades. [19] Others, however, applauded Huda Beauty for being one of the first brands to release an inclusive range of shades in Sephora stores globally.
$40 At Sephora. $40 At Ulta. 5. Grace & Stella Energizing Eye Masks ... LYS Beauty Triple Fix Foundation Stick. Sephora. I’ve been on a foundation stick kick all year, from Fenty to Ilia, since ...
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