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The series is called More Taste League (MTL) and these ads consist of actor John C. McGinley portraying The Commish of beer to protect Miller Lite's status as the beer of choice. Miller had signed a new agency to handle their TV and radio ads, with the first ones to be unveiled during that time. [3]
John Madden talks about how Miller Lite has helped him with relaxing, in contrast to his coaching days. While talking about the beer, he gets out of seat and starts rambling about why he prefers Miller Lite to other beers. The ad ends with Madden bursting through the wall and continuing his rant. [26] Pabst Blue Ribbon "Spirit" Camera Polaroid
Barth's most well-known voiceover commercial work was for an advertising campaign for Miller Lite during the 1980s. [1] Barth closed the Miller Lite television commercials by reading the slogan "Lite Beer from Miller. Everything you always wanted in a beer. And less.".
An unnamed vulture who appeared in several multi-commercial segments Sundae: 1999–2000s: Ronald McDonald's dog Iam Hungary: 1998–2001: A floating, fast green fuzzball with orange arms and monstrous face Mike the Microphone: 1980s: A one time character who guarded door and ran studio in McDonaldland Magical Radio Station Dr. Berlin Fries: 2010s
He also appeared in a series of Miller Lite commercials starting in the 1980s. In one commercial from that decade, Uecker was seen preparing to watch a baseball game when an usher informs him he is in the wrong seat. Uecker pompously remarks, "I must be in the front row", which became another of his catchphrases.
The commercials were closed with a voice-over from actor Eddie Barth, who read the slogan, "Lite Beer from Miller: Everything you've always wanted in a beer. And less." [21] The then-recently retired New York Jets running back Matt Snell was the first person to appear in Miller Lite's first commercial in 1973. [citation needed]
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William Montague Backer or Bill Backer (June 9, 1926 – May 13, 2016) was an American advertising executive. [1] [2] He is remembered for creating the Coca-Cola slogans "Things go better with Coke" and "the real thing", and the Miller Lite slogans "everything you ever wanted in a beer, and less" and "Miller Time". [3]