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Fashion merchandising can be defined as the planning and promotion of sales by presenting a product to the right market at the proper time, by carrying out organized, skillful advertising, using attractive displays, etc. Merchandising, within fashion retail, refers specifically to the stock planning, management, and control process.
Thus, Textile management is a multi- and interdisciplinary research area, i.e. a cluster of fields, which borrows different theoretical lenses and uses them in an applied setting. Researchers study different phenomenon, from entrepreneurship and innovation to integration of sustainability within the industry and local production of fashion. [ 5 ]
Core business practices for fashion entrepreneurs focus on topics such as creativity and innovation, writing [2] business plans, raising finance, sales and marketing, and the small business management skills needed to run a creative company. Fashion entrepreneurs seek to deliver fashion business expertise in retail, manufacturing, money and ...
Fast fashion's meteoric rise is apparent in retail giants like Shein and Uniqlo, which both saw more than 20% revenue growth between 2022 and 2023 alone. But, as the industry grows, the human and ...
Customers who want to purchase fashion brands frequently follow fashion authorities on social media and heed their recommendations for purchasing fashion products. [ 13 ] In January 2021, the Italian fashion house Bottega Veneta deleted all its social media accounts "to lean much more on its ambassadors and fans" to spread the company's social ...
Fashion is a term used interchangeably to describe the creation of clothing, footwear, accessories, cosmetics, and jewellery of different cultural aesthetics and their mix and match into outfits that depict distinctive ways of dressing (styles and trends) as signifiers of social status, self-expression, and group belonging.
During the early 18th century the first fashion designers came to the fore as the leaders of fashion. In the 1720s, the queen's dressmaker Françoise Leclerc became sought-after by the women of the French aristocracy, [4] and in the mid century, Marie Madeleine Duchapt, Mademoiselle Alexandre and Le Sieur Beaulard all gained national recognition and expanded their customer base from the French ...
Fashion Theory: The Journal of Dress, Body & Culture is a peer-reviewed academic journal published by Routledge. It was established in 1997 and covers the study of fashion , including aspects from sociology , art history , consumption studies, and anthropology .