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Stuff is a New Zealand news media website owned by newspaper conglomerate Stuff Ltd (formerly called Fairfax). As of early 2024, it is the most popular news website in New Zealand, [ 2 ] with a monthly unique audience of more than 2 million.
Stuff Ltd (previously Fairfax New Zealand) is a privately held news media company operating in New Zealand. It operates Stuff, the country's largest news website, and owns nine daily newspapers, including New Zealand's second and third-highest circulation daily newspapers, The Post and The Press, and the highest circulation weekly, Sunday Star-Times. [1]
The name change was also thought by some to be hypocritical for suggesting an anti-imperialist stance, given the newspaper's historical bias against Māori, for which Stuff apologised in 2020. [ 17 ] [ 18 ] The name The Post was considered bland and unoriginal by many, with Newstalk ZB describing it as "an act reflective of a complete lack of ...
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Haymarket Media Group CEO Kevin Costello said at the time of the sale: "Stuff is a truly iconic brand, trusted by its tech-loving followers to entertain, educate, and inspire. It's been a big part of the Haymarket story, but our strategic focus has shifted, and Stuff needs a new home, where the brand can really achieve its potential."
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