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  2. Hierarchical database model - Wikipedia

    en.wikipedia.org/wiki/Hierarchical_database_model

    A hierarchical database model is a data model in which the data is organized into a tree-like structure. The data are stored as records which is a collection of one or more fields . Each field contains a single value, and the collection of fields in a record defines its type .

  3. Star schema - Wikipedia

    en.wikipedia.org/wiki/Star_schema

    Star schema used by example query. Consider a database of sales, perhaps from a store chain, classified by date, store and product. The image of the schema to the right is a star schema version of the sample schema provided in the snowflake schema article.

  4. Database schema - Wikipedia

    en.wikipedia.org/wiki/Database_schema

    The database schema is the structure of a database described in a formal language supported typically by a relational database management system (RDBMS). The term " schema " refers to the organization of data as a blueprint of how the database is constructed (divided into database tables in the case of relational databases ).

  5. Data and information visualization - Wikipedia

    en.wikipedia.org/wiki/Data_and_information...

    cluster heat map: where magnitudes are laid out into a matrix of fixed cell size whose rows and columns are categorical data. For example, the graph to the right. spatial heat map: where no matrix of fixed cell size for example a heat-map. For example, a heat map showing population densities displayed on a geographical map; Stripe graphic ...

  6. Salesforce - Wikipedia

    en.wikipedia.org/wiki/Salesforce

    Because the Dow Jones factors its components by market price, Salesforce was the largest technology component of the index at its accession. [ 22 ] Across 2020 and 2021, Salesforce saw some notable leadership changes; in February 2020, co-chief executive officer Keith Block stepped down from his position in the company. [ 23 ]

  7. Marketing research - Wikipedia

    en.wikipedia.org/wiki/Marketing_research

    Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior.

  8. A/B testing - Wikipedia

    en.wikipedia.org/wiki/A/B_testing

    The following example illustrates an A/B test with a single variable: Suppose a company has a customer database of 2,000 people and decides to create an email campaign with a discount code in order to generate sales through its website. The company creates two versions of the email with different call to action (the part of the copy which ...

  9. Salesforce Marketing Cloud - Wikipedia

    en.wikipedia.org/wiki/Salesforce_Marketing_Cloud

    Salesforce Marketing Cloud is a provider of digital marketing automation and analytics software and services. It was founded in 2000 under the name ExactTarget . The company filed for an IPO in 2007, but withdrew its filing two years later and raised $145 million in funding.