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Advertising adstock or advertising carry-over is the prolonged or lagged effect of advertising on consumer purchase behavior. Adstock is an important component of marketing-mix models. The term "adstock" was coined by Simon Broadbent. [1] Adstock is a model of how the response to advertising builds and decays in consumer markets.
Marketing mix modeling (MMM) is an analytical approach that uses historic information to quantify impact of marketing activities on sales. Example information that can be used are syndicated point-of-sale data (aggregated collection of product retail sales activity across a chosen set of parameters, like category of product or geographic market) and companies’ internal data.
What Sticks was named the #1 Book in Marketing by Ad Age [3] and is required reading at leading universities including the Wharton School of the University of Pennsylvania [4] and Harvard, [5] suggesting that the Marketing Effectiveness continues to be an important business topic. A preferred marketing effectiveness analysis is marketing mix ...
Great food to go “In the year ahead, I think we will see a rise in even more great food to go. High quality carry-out we see all over New York City and we'll only have more chefs and restaurants ...
Although inflation is slowing, cost-conscious consumers are eating more at home or at lower-cost fast-food restaurants, where the average check is $7.92, about half the average check at a sit-down ...
These include an improvement in US same-store sales with the $5 meal deal bundle, limited new menu items for the rest of the year, and "new value messaging and menu news in 2025."
Fast food restaurants often aim some of their advertising directly at the youth population. [4] Around $1 billion is annually spent on advertising targeted at youth-oriented media, primarily television, in the United States. Some estimates indicate that for every $1 the WHO dedicates to promoting healthy nutrition, the food industry spends $500 ...
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