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Häagen-Dazs' first store at 120 Montague Street, Brooklyn, New York. Häagen-Dazs's founder Reuben Mattus was born in Poland in 1912 to Jewish parents. His father died during World War I, and his widowed mother migrated to New York City with her two children in 1921. [4] They joined an uncle who was in the Italian lemon-ice business in Brooklyn.
The Absolute Best Ice Cream to Buy From the Grocery Store. Taylor Van Arsdale. December 12, 2024 at 2:35 PM. MmeEmil/istockphoto. ... Haagen Dazs $4 per pint.
Sixty-five years later, Häagen-Dazs is one of the most recognizable ice cream brands in America, so we'd say that Reuben's instincts were solid. 20 Häagen-Dazs flavors, Ranked 20.
In 1966, Häagen-Dazs launched its fourth flavor, strawberry, a flavor that took them 6 years to develop. [10] By 1973, it was sold throughout the United States, and in 1976 the first Häagen-Dazs store was opened in Brooklyn by their daughter Doris. [10] [7] [11] The business was sold to the Pillsbury Company in 1983 for $70 million.
In 2001 Nestlé exercised its contractual right to buy General Mills' interest in Ice Cream Partners, which included the right to a 99-year license for the Häagen-Dazs brand. [ 14 ] [ 15 ] Pursuant to that license, the Dreyer's subsidiary of Nestlé produced and marketed Häagen-Dazs products in the United States and Canada.
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