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Geodemography is the study of people based on where they live [citation needed]; it links the sciences of demography, the study of human population dynamics, and geography, the study of the locational and spatial variation of both physical and human phenomena on Earth, [1] along with sociology.
The Output Area Classification (OAC) is the UK Office for National Statistics' (ONS) free and open geodemographic segmentation based upon the UK Census of Population 2011. It classifies 41 census variables into a three-tier classification of 7, 21, and 52 groups.
The Demography of the World Population from 1950 to 2100. Data source: United Nations — World Population Prospects 2017. Demography (from Ancient Greek δῆμος (dêmos) ' people, society ' and -γραφία (-graphía) ' writing, drawing, description ') [1] is the statistical study of human populations: their size, composition (e.g., ethnic group, age), and how they change through the ...
It focuses on how populations are distributed across space, the factors influencing these distributions, and the implications for resources, environment, and societal development. This branch of geography integrates demographic data with spatial analysis to understand patterns such as population density, urbanization, and migration trends.
Market segmentation is the process of dividing mass markets into groups with similar needs and wants. [2] The rationale for market segmentation is that in order to achieve competitive advantage and superior performance, firms should: "(1) identify segments of industry demand, (2) target specific segments of demand, and (3) develop specific 'marketing mixes' for each targeted market segment ...
Psychographics is defined as "market research or statistics classifying population groups according to psychological variables" [1] The term psychographics is derived from the words "psychological" and "demographics" [2] Two common approaches to psychographics include analysis of consumers' activities, interests, and opinions (AIO variables), and values and lifestyles (VALS).
Claritas PRIZM Premier is a set of geo-demographic segments for the United States, developed by Claritas Inc., which was owned under The Nielsen Company umbrella from 2009 to 2016. PRIZM (Potential Rating Index for Zip Markets) Premier combines demographics, consumer behavior and geographic data for marketers.
The spatial distribution of the population and development are closely related to each other, especially in the context of sustainability.The challenges related to the spatial spread of a population include: rapid urbanization and population concentration, rural population, urban management and poverty housing, displaced persons and refugees.